ABOUT

Valley - The Label is a creative studio based in Cape Town, South Africa. We create bold, authentic, and slow jewellery for people who want to look good and feel good, knowing that their precious pieces will last for longer than a season.
V-TL bloomed from the never-ending quest to develop practices, processes and products that share with the world the magic of small-batch jewellery and custom heirloom designs that can stand the test of time.


| AUTHENTICITY |

While we are constantly learning and striving to bring you better jewels, our unwavering commitment is always to be honest about our process, share our growing journey with you and keep it real when it comes to challenges or shortcomings.

Our ultimate hope is to:
  1. Nurture the local manufacturing industry as opposed to relying heavily on factory-made, mass imports of “fast-accessories”,
  2. Create pieces that contain absolutely ZERO plastic, in plastic-free packaging, and
  3. Build a more circular consumer cycle, where our products can always be brought back to us for repairs, tailoring, refurbishing, upcycling and improvement as opposed to ending up in landfill.

| SMALL-BATCH |

"A type of small-scale production in which goods are made in limited quantities, often by means of traditional or artisanal methods."


Many of the gems, pearls and treasures we use are limited, recycled or one-of-a-kind. Once a certain piece sells out, it is typically gone for good.⁠⁠ We are committed to only producing what we can sell and constantly adapting or expanding our offering to include the coveted and carefully sourced materials that are available to us.⁠⁠